Reputation Damage

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Reputation Damage



Inappropriate and/or offensive information that is shared resulting in ignominy and loss of face.

As adults, we know how much mud sticks.  Someone makes an accusation and whether it’s accurate or not, it is accepted as truth and it is not easy to get rid of or refute.  A damaged reputation is not easily repaired.  Unfortunately, there exist people who will accuse people of something just to cause harm, not caring about the consequences.  It hurts, and it affects more than just the victim.  Their family, their businesses and their friends may all suffer too.

When you’re a child, then, imagine the confusion created upon finding nasty rumours and innuendos spread online about you.  You’re the target of vicious gossip that might allude to activities or behaviour you’d never engage in.  And we know how malicious children can be. The rumours spread and before you know it, there are whispers behind your back in the playground and no-one wants to be seen with you – or you might attract attention from the wrong people, which justifies the rumours, in some people’s eyes.


39% of kids admit sharing intimate images

Children do not necessarily understand the consequences of their online actions.  They do not necessarily have to abide by the rules of common decency set by society in the physical world and all too often their behaviour is dictated by peers or even online friends many of whom they may never have met.

Worryingly, because they do not face the immediate consequences of their actions or what they say about others they act with impunity not realising that if it’s online, it’s there forever.


40% of kids don’t see an issue with sending topless photos

All too often, kids will think it is fun to post photos of them drunk at parties, or forward a joke which may contain offensive content or images.  What they don’t realise is that this content will stay online and will contribute to how others may form opinions about them.  Ever increasingly colleges, universities and employers are investigating the digital personality of applicants and are considering their findings in their decision making criteria.

It is also very easy to say something online and watch as it takes on a life of its own. Facebook pages can crop up dedicated to malevolent and offensive subjects; even if they’re reported and taken down, the damage is done.


56% are not aware that their messages were sent to more than just the recipient (the recipient forwards the messages on to a third party)

Your child might not realise is that a consequence of them forwarding a sexually explicit message or image could have them labelled a sex offender. They think sending a topless/pantless photo of themselves to their partner is harmless – they won’t show anyone – yet intimate images are ending up where they shouldn’t and the sender suffers. Gossip begins, rumours start, and before your child knows it, they’re attracting horrible nicknames and unwanted interest.  If the Police get involved, they could end up with a criminal record which will stay with them for life and may restrict their job opportunities and international travel.  Your children’s online reputation is ruined.


24% have had private or embarrassing information made public

One way to check if there’s anything online about you or your child/ren is to simple enter the name into a search engine. If there are any hits returned, you can ask for the content to be taken down. If it’s not true, it’s libel (written defamation) and you can take legal action.

Prevention is better than cure, so enter in to a verbal contract with your kids and agree what is acceptable behaviour on social media and what is not.  Technology can also play an important role in protecting you children’s online reputations.  It can alert you to detect the inappropriate messages, as well to the photos and images sent and received.  Together with education and support, you can work with your child to manage their personal reputation online.

SafeKidsPro is a cloud based software solution that has been designed to alert you to inappropriate messages, as well to the photos and images that are sent and received.  Together with education and support, you can work with your child to manage their personal reputation online.

It will also alert you to any cyber-bullying, potential stranger danger, predatory behaviour, threatening, sexual, photos and/or images that are sent or received, and offensive content that it detects on your children’s Facebook and Twitter accounts.

SafeKidsPro will monitor up to 8 of your child/ren’s social media accounts no matter whether they access them from your home or outside or from a PC, laptop or mobile.  It will alert you to any inappropriate messages or content that it detects as potentially indicating your child is being bullied.

Social Media Dangers

25% of Facebook users are under the age of 10

The average teen has 425 Facebook “friends”

55% of kids have shared personal information with strangers e.g. photos & personal descriptions

24% of kids have had private/embarrassing info made public

Social Media Dangers

38% of 13-18 year olds have received a sexually explicit message

39% admit sharing intimate images

40% do not see anything wrong with sending topless images

56% are not aware of instances where images and videos were distributed further than the intended recipient

Teenagers have been convicted as sex offenders for sending/sharing sexually explicit messages